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Local Internet Marketing St Augustine FL

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Reach More Potential Customers in the St Augustine  Jacksonville Florida area by using the Power of Local Internet Marketing!

To be seen online in the Local area you need to combine Local SEO, your Google Business Listing and a locally focused website design.

Because of the beautiful year round climate, historical significance, and proximity to the beaches, St Augustine is a huge tourist draw, as well as home to many year-round residents.

As a business owner you must understand how marketing on the Internet can help you reach both of these markets.

With over 5 million visitors a year, St Augustine business owners should not ignore the opportunities that exist when trying to reach these visitors and encourage them to use your business while they are here.

The fact is, many visitors to St Augustine Florida use their smart phones and notepads to find local attractions while they are here. A good restaurant, a nice hotel, even an emergency dentist, to name a few. When these ‘ready to buy’ visitors do a search, you must show up in the results if you hope to convert them into customers.

Why do people visit the St Augustine FL area?

st augustine local internet marketingFounded in 1565, St. Augustine is famous for being the oldest continuously occupied settlement of European and African-American origin in the United States.

Forty-two years before the English colonized Jamestown and fifty-five years before the Pilgrims landed at Plymouth Rock, the Spanish established at St. Augustine this nation’s first enduring settlement.

The rich history of St Augustine is a huge draw and offers visitors many options when they arrive, but lets not ignore all the other great items that makes it a great place to stay.

Beaches, Golf, Restaurants, Hotels, all make St Augustine a great place for locals as well as long distance travelers. It is not uncommon for Jacksonville residents to make the trip for the day to enjoy everything St Augustine has to offer!

How Can Local Search Marketing and SEO Help Your Business Attract More Customers?

In the digital age it is quite simple! Interested prospects type keyword phrases into the search engines and your business either shows up on page one or it doesn’t.

The days of the Yellow Pages and local newspapers as the main traffic drivers to your business are over. Everyone is connected to the Internet and that is the preferred method to find products and services fast.

The key to success in your local market is getting in front of as many prospects as possible and providing them with a good reason to contact you or visit your business.

Local GoldMine uses a proven digital marketing formula to help St Augustine, Jacksonville area businesses market online!

In 2016, Marketing your business online is much, much, more than just building a website.

Yes, a well designed, locally optimized website is a huge piece to the online marketing puzzle, but to rank on page one of Google you must have a complete local web plan in action.

When you contact the website design team and local search experts at Local Goldmine in St. Augustine FL with questions about your online marketing , we do not overwhelm you with technical jargon or canned sales pitches. We take a hard look at your current online presence, your industry, and your competition, before we talk about a marketing plan.

To keep local search engine optimization simple we look at what you must do to reach your online goals:

Your Business Website – Do you have one? If yes, we do a thorough analysis, looking at why it is not ranking and we fix it! If you do not have a website, we design and build a locally focused website that contains all the elements necessary to not only rank on page one of Google, but also compel visitors to contact you.

Google Local Business Listing – You must have a a Google business page. There is a right way to set up these accounts and a wrong way.Do it wrong and you may end up with a major Google penalty.

Tying your Google accounts to your website is an absolute necessity in today’s competitive online market. Unfortunately, many local SEO companies still do not understand how to properly set up a Google local business listing so it ranks in the Google local 3 pack.

Social Media Marketing– This is no longer an option! Whether you use social media sites like Google Plus or Facebook or not, you cannot ignore the power of social media from an SEO perspective or a online marketing perspective. We look at the type of business you have and your target markets, to determine which social media outlets fit your business.

Content Marketing – The key to online success. Google has make it no secret that Content is King!

A solid content marketing plan helps you target more keywords as well as build your local brand and authority. Google is looking at what you publish, where you publish, and how much relevance it has to your industry. Using our Hyper-local marketing techniques allows you to target all of the cities you do business in, regardless of your physical address.

Local Directories – Expanding your reach in the local market online requires that you be listed in as many relevant local directories as possible. Not only do potential clients use these websites to find local businesses, Google is also looking at these listings and the more Google Citations you have the more it will help you rank.

We Make Local Internet Marketing and Website Design Simple and Affordable in St Augustine and Jacksonville Florida!

Whether you have never used online marketing or tried it before and didn’t see the results you expected, you owe it to your business to talk to us about our proven local Search formula.

We don’t offer cookie cutter packages, or push services you don’t need. After a consultation and analysis we will lay it right out in front of you.

What you need, how long it should take, and what it will cost.

If you are serious about using the power of Local Internet Marketing and driving more customers to your St Augustine area small business, contact Jeffrey Taylor at our local Jacksonville – Saint Augustine office at (904) 796-8527 and let’s talk about your current situation.

This is a Free Consultation and local SEO analysis… NO Sales Pitches here. We will be happy to answer any questions you may have and give you a clear picture of what you need to do to achieve your goals!

Are you ready to take control of your Local Internet Marketing and get your business in front of more interested customers?

Call Jeffrey Taylor today or fill out the form on the side of this web page!

Local GoldMine 

St Augustine FL 

(904) 796-8527

small business seo news

Google Local Business Listing Scam Alert!

If you are a small business owner and have a local business you are probably receiving numerous phone calls from telemarketers and automated robo calls regarding your Google Places, Google Plus Local, Google business listing and as of July it is now called Google Mybusiness.

Beware of Google Local Scam Artists – Read More Here

Google Hummingbird and Small Business SEO

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How Does the Recent Google Hummingbird Algorithm Affect Local Small Business Owners?

google hummingbird and small businessIn case you have not heard, Google recently released a new algorithm named Hummingbird, that is sending many SEO experts scrambling to see what they need to do next!

Here is the reality of online marketing.  It is always changing!

For the past 15 years SEO’s and business owners have been trying to beat Google at their own game and grab the highly coveted top search result rankings. Smart business owners know that a top ranking in Google can seriously boost revenue and help grow their business.

Over the years this ongoing cat and mouse game has created a mentality among some online marketers that when Google makes a change, you need to find out how to game their algorithm again. Once you figure out the new loop hole in Google, you take advantage of it until Google slaps you again.

This sad situation has led to many wannabe SEO specialists leading small businesses down the road of short term success and long term disaster. Many uninformed business owners fall for these quick buck scam artists, and by the time they figure out what damage has been done to their online presence, the hucksters have moved on to their next victims.

the truth about local searchThe Truth About Local Search and Small Business

The new Hummingbird Algorithm is the biggest change in 15 years and already I am seeing SEO hucksters claiming they have discovered the secrets to beating it.

Before you buy into this, understand that Google has thousands of very smart engineers paid to create the best search algorithm in the world. Google has clear rules and you either follow them, or you try to find a hole in their algorithm and exploit it. Every time a local SEO service uses tactics designed to trick Google or game the system, they put their clients at risk.

As a small business owner you must understand that the correct way to market online requires real work, and there are no shortcuts. Anyone claiming to get you fast results, or guarantees you top rankings, is setting you up for online failure!

What we know about the new Google Hummingbird Algorithm:

  • Google is reacting to the huge growth in Mobile phone use and the way people search on them. People tend to ask questions on their mobile devices versus just using a few keywords.  Google has said straight out that the new algorithm will focus on user intent, and  it is looking more at long tail keyword phrases.  Moving forward, content that answers questions and addresses problems are more likely to surface.  In short, you must start focusing your content on answering questions and solving problems versus just targeting specific keywords.
  • Focusing on single or 2 word keyword phrases will be much more difficult for small business owners.  Unfortunately, the shorter 1-2 word phrases are showing the larger directory sites on page 1 of the Google results. This requires a more focused content marketing strategy that incorporates local SEO.
  • There is no definitive proof yet, but it makes sense that social sharing and social signals will have a place here. Just as in any solid content marketing plan, you must have a distribution strategy to encourage searchers to find and react to your content in as many places possible.
  • Mobile is extremely important. Google sees mobile search as the future, and is preparing for that. It is time to look at how your business displays in a search on any mobile device. Ask a question that should result in your business ranking in the search results.  ”Where can I find an mechanic in Jacksonville?” or “Who has the best Mexican food in Scottsdale?”
  • This is not a Google update designed to slap cheaters like the Penguin and Panda updates. This is a new algorithm designed to change the way Google interprets search queries. Google wants to determine exactly what you really want when you enter words into their search box. Low grade websites, thin in content, will probably not survive in the long run.

What Should Small Business Owners Do Next?

First and foremost, if it has not affected your current rankings, stay calm. Remember, this is not a Google slap.

Time for a complete web presence audit!

Without panicking, start looking at the following areas and evaluate your current situation.

  • How you appear in Mobile
  • Are you engaged in Social Media
  • Do you have a consistent Content Marketing plan
  • Are you focusing on Customer questions
  • Is your website and content locally focused
  • Is your website designed for content marketing – link architecture, RSS feeds, Sitemaps
  • Do not ignore on-page SEO and keywords
  • Are you listed in major directories
  • Are your Citations consistent in in the right directories

 Google Hummingbird is definite proof that Local Search is changing… Are You Ready?

Whether you are already engaged in local search marketing or just getting in the game, remember one thing! The road to success does not include short cuts or fast talking SEO hucksters that claim to have cracked the Google algorithm code.

Google is too smart and does not tolerate cheaters. Local search success revolves around having a plan that combines ethical SEO with content marketing. When you start thinking more like your customers and focusing on answering their questions and solving their problems via good relevant content you will be rewarded.

Get Your Online House in order first!

If you are finally realizing that you need a solid content marketing strategy, before you do another thing or hire a content marketing service, you must take care of your current online situation first.

This means making sure…

  • Your Google Plus and Google Plus Local listing are set up and optimized
  • Your website is within Google guidelines and on a platform that can handle a good content marketing system
  • Your information (citations) across the Internet is consistent
  • You have a reputation management program in place
  • You understand the different types of content and what works best for your business and industry
  • Your content is original and credited to you via Google Authorship

Let us help you get started!

The good news is, the new algorithm is designed to allow the smart business owners that provide good content and create a solid online presence to rise to the top. The next time the phone rings with another quick fix SEO huckster on the other end, just smile, say no thanks,and hang up.

Content Marketing is not a one time quick fix leading to higher search rankings. It requires an ongoing long term plan that allows you to turn your website and other online entities into an ongoing source of quality information. Content cannot be king if you are using services that write regurgitated garbage, spin it, and circulate it around the web.

For several years the local search professionals at Local Goldmine have been talking about content marketing. Google Hummingbird has validated our vision and we would like to offer you a no obligation free consultation. No sales pitches, just straight talk about how you can embrace the changes in local search marketing and make it work for you and your business!