Stop Wasting Money Using Adwords!
As Google continues to add more pay per click ads to the search page results it is becoming harder and harder for local businesses to attract new customers using local SEO only.
The problem many small businesses have when it comes to using pay per click is understanding how to do it right.
I was recently meeting with a local dentist and the topic of Adwords came up. He told me it didn’t work for him. He tried doing it himself and blew through $5,000 in one month with no measurable results.
I asked him if I could take a peek at his Adwords account to see exactly what he did. Long story short, his campaigns were set up completely wrong and not only was he targeting the wrong keywords he was also sending every click to his website homepage.
Local Pay Per Click is the Fastest Way to Reach Your Customers
Paid Per Click Ads like Google Adwords are an extremely powerful way to drive well targeted traffic to your local website.
Because your business is unique, it is important to do a complete analysis of your target market, the products and services you provide, and what you want your ads to accomplish.
Local PPC Ad Creation and Optimization
Once a careful analysis has been completed we will do a comprehensive keyword search to identify your best keywords and find some diamonds in the rough. If you are in a very competitive market, your cost per click will be higher so it is important that we choose the right keywords and design your ads to generate clicks.
A well written pay per click ad will motivate searchers to click on it to find out more about your offer. Each time a searcher clicks on your ad, Google charges you based on the bid amount we set.
Lead Generating Landing Pages
Once an interested searcher clicks on your ad they should be taken to a landing page. This should be a web page designed specifically for your offer. Too many small businesses direct clicks to the home page of their website which often confuses the searcher because what they were looking for is not right in front of them. Google also rewards web pages that are specifically targeted based on the keyword search with higher rankings and lower cost per click rates. A low quality score can cost you a lot of money.
The purpose of your landing page is to motivate the viewer to take action. When a prospect fills out a form or calls your business that is called a conversion. Your goal as a business owner is to turn those conversions into customers. If you have a low conversion rate, we must evaluate your landing pages message and offer.
Constant Analysis of Your Ad Campaigns
You cannot just post some ads and forget about them. This is one of the biggest mistakes newcomers to PPC make. Once your ad campaign is launched someone must be constantly looking at click costs, keyword usage and conversion rates. This is where most do it your self business owners mess up and end up wasting hundreds, even thousands of dollars with little results.
How Can We Help You Launch and Maintain a Successful Pay Per Click Campaign?
Once we have determined your goals and what needs to be done to accomplish your goals we will charge you a set monthly fee. This fee is to cover the time we must spend ensuring that you are turning ads into leads.