Is Your Small Business Website Stale?

You did everything right! You got your website up and running and put in great content for your potential customers to see and act upon.

Now What? You probably think that besides a few tweaks here and there, you are done. Just let Google do its thing and watch your website climb in the rankings.

Here is the reality! Over time, the Google spider after seeing the same web pages over and over again will stop visiting your web pages on a regular basis. Newer fresher websites in your niche will start to climb over you in the rankings.  Google loves fresh content and the websites that provide their spiders with ongoing fresh content will see the google spider on a daily basis.

That is one of the main reasons google loves blogs. Most bloggers are constantly updating their websites knowing google will keep coming and coming in search of fresh spider food.

Here is the common problem most small business owners run into when it comes to providing  fresh content.

You paid someone to build your website and put all the great info searchers need to decide if they are going to buy from you. In many cases there is no reason to change anything. If you need to make changes most web designers charge you for them and if you want to make daily changes to keep your web pages fresh it can cost you a small fortune.

If you are like most small business owners you simply do not have time to babysit your website and it is left to die a slow death of stale content. Even though your content is great information for your potential customers, google stops coming and your rankings drop.

Here is a great solution that we at Local Goldmine use for our small business owners when we design their website.

RSS feeds are a great way to keep your content fresh while maintaining your important information without having to constantly add new information.

Here is how it works!

I am going to use one of our clients a family owned barber shop in North Phoenix as an example.

The owner wants to let people know about his barber shop and the services he provides. It is a simple website with all the information someone looking for a good barber in Phoenix needs to know. There is no reason to keep adding pages to the site because it covers all the areas he needs to provide.

How can we keep the google spiders coming back if we are not adding and updating his pages everyday? We simply added a RSS feed to each page that provides viewers with local news and sports updates.

Go to Buzz Boyz Barber Shop right now and scroll to the bottom of the page. You should be able to see the local news feed.

Here is the best part!

We are providing google with fresh content on a daily basis because these news feeds are constantly updating as the news changes. Everytime a google spider comes to his website it sees fresh content. This tells google that there is always fresh content on this website and it will start visiting on a daily basis.

It must be done right or it won’t work!

Many free RSS feeds offer easy to insert java scripts you can add to your web pages. Unfortunately, google does not read java scripts and does not see the fresh content.  We design the feeds in a PHP format that google spiders can read. It is a little more involved and you must know how to do it or risk wasting your time.

At Local Goldmine we cater to small business owners that are on tight budgets yet want to maximize their online presence.

We understand that most small business owners just need a simple, yet professional looking website that is search engine friendly. We want to provide you with a website that gets the job done without getting stale. By adding the RSS feeds to your web pages we give you a step above your competition. Most of your competitors are probably displaying stale material.

If google has not visited your website in at least the past 2 weeks it probably is seeing the same stale content and sees no reason to update frequently.

Find out how we can help you with your current website or design and host a new one for you at prices so low even a one person small business on the tightest of budgets can afford it.

Get a Free Website analysis and consultation today!

Go to Local Internet Marketing and fill out the simple form!