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Can Anyone Really give you Guaranteed Top Search Engine Rankings?
If you are a small business owner you have probably received more than a few phone calls from salespeople that guarantee you top rankings in Google.
They sound so professional and convincing, and above all, who doesn’t want top search engine rankings.
Well, before you fork over hundreds of your hard earned cash you need to read this direct quote from Google:
“No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”
I have been doing SEO for 15 years and have never guaranteed anyone top listings. Yes, I usually get top rankings but to guarantee someone, is misleading and in my opinion very unprofessional. What I do guarantee you is that you will receive professional services backed by 15 years of SEO experience.
Let’s face it, people love a guarantee. It makes them feel more confident going forward. The devil is in the details. What exactly are they guaranteeing?
Here a few of the Guaranteed Top Search Engine Rankings claims to be aware of.
The First misleading guarantee is the slick and false promise of, “We guarantee that you will receive top rankings, or we will continue to work on your rankings until we do.” This is usually a scam. Why? These people are not interested in long term relationships. They just want to take the upfront money and continue to do nothing. This is very common. Why does it work? Because the tell you they will continue to work until they get you top rankings when in reality, they have moved on to the next sucker and will not put another minute into your website.
The Second misleading offer is when someone promises you first page listings on Google, but conveniently fail to tell you that they are talking about (PPC) sponsored listings and not natural listings. They charge you a high monthly fee for guaranteed traffic for specific keywords and end up spending only a small portion of your overall budget toward the click-through fees from sponsored listings. In many cases they are not even targeting the right keywords for your business. In fact, you could probably do your own Pay Per Click for far less than they are charging.
The Third and most common misleading guarantee is the performance based, money back guarantee. This includes a guarantee that a certain percentage of your keywords will receive top rankings within the major search engines such as Google, Bing, and Yahoo. Wow, this is too good to be true! Then you find out that buried deep in the contract that the list of search engines include five to twenty small and outdated, and barely used search engines.
You do not have to be an expert to rank high in these insignificant searh engines that garner little, if any traffic. In fact, they will talk alot about top rankings in Google but the contract is very vague and many times your website won’t even show up in google. A good way to shut them up is to have them put in writing top rankings in Google and listen to what they say.
As a 15 year SEO specialist it really bothers me that many unsuspecting small business owners looking to increase their internet exposure fall victim to these so called guarantees. My words of advice to all small business owners is that when you receive these types of sales pitches, hang up the phone. No true professional will ever guarantee you top rankings in Google no matter how many years they have been in the business.
At Local Goldmine we will give you one and only one guarantee! When you enlist our local search engine services we will apply our 15 years of experience to put your website and small business in the best position to get top search engine rankings. There are way too many factors to give anyone an absolute guarantee.
Check out our Local Search domination Package and let us put your small business in the best position to rank high in Google.
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