Websites are not just for the big companies!

I recently had a conversation with a small business owner here in Phoenix about Internet Marketing.

Now, let me begin by saying that he is a one man show. He has no employees and is in the service industry with a truck and his tools.

When we started talking about how he attracts new customers, he said that it has been getting tougher all the time to reach people. As a long time Yellow Page user he no longer gets the phone calls he used to. This is understandable because very few people rely on the Yellow Pages anymore to find local businesses.

He is getting a few calls from CraigsList, but it is really hard to post everyday and keep his ads on top of the listings.

Eventually I asked the big question. “Do you have a website?”

He said no. I asked him why not.

A little guy like me can’t compete with the big guys with the fancy websites. Plus, websites are too expensive and I am on a tight budget.

Let me address the misnomer that you are too small for a website right now, because there are many small business owners that feel the same way.

Your website can compete with the big guys online!

In the old days the big guys could easily outspend the smaller businesses by buying huge ads in the newspaper, big ads in the Yellow Pages, and they in turn attracted more customers. Anyone in business knows that you must advertise to attract new customers. The key is to spend it wisely.

As more small businesses are switching their advertising dollars to online marketing it is becoming more competitive then ever.

You need to have a well designed and search engine friendly website to compete. Sure, the big guys can outspend you with Pay Per Click (Google adwords). The dirty little secret is,  PPC ads are getting fewer and fewer clicks then ever before and the numbers have been slipping every year. Some statistics are saying that pay per click ads only get about 1-2% of the clicks.

This is great news for the small business owner!

If you can get your website to show up on page one of the Google organic (free) results you will get more clicks then the big guys spending thousands on pay per click. The fact is, most searchers now know that the PPC results are ads and are looking down the page for natural results.

If you are a small business owner that is still without a website you are losing customers. It is important to understand that just hiring a website designer to build you a website means nothing if the website is not optimized for the keywords people are typing in to Google to find your products or services.

A good website design company should design a search engine friendly website focusing on the right keywords. They should also work on getting you back links to your website and help you get your business up in the local directories and search engine local results.

Before you fork over big bucks for a website make sure you know exactly what you’re getting. Internet marketing is a process not a one time event. You need to be prepared to pay a specialist on a monthly basis to market your website.

Get a free consultation from a full service internet Marketing company and find out what you need.

Local Internet GoldMine offers small business owners professional search engine friendly websites for as low as $299 and offers monthly internet marketing packages as low as $99 per month. Get you Free consultation today!